Every company yearns to see people clicking on the websites and traffic spiking in the account. It is an exciting thought to even think of, especially for marketers, right? But there is one thing that could burst the bubble and is also acclaimed for its position as every marketer and advertiser’s arch-nemesis: the traffic bot!

The founder of a prominent sourcing and branding company, namely Resourcifi, Faisal Abidi, shares his views on the illusory tactics of the spammers. He suggests that if anyone approaches your company promising 100% organic traffic within a timeframe, you don’t want to trust them. Because let the truth be told– there is nothing specific in the marketing realm, so it is way better to be safe than sorry, especially if an SEO agency is approaching you.

Nevertheless, let’s first understand the crux of the bot traffic before we get into all the details and tactics shared by Faisal Abidi to avoid spam. 

Let’s start!

Bot Traffic: An Explanation 

Firstly, let’s get clear on the concept that not all bot traffic is spam. Some of them, actually most of them, are normal– search engine crawlers, copyright bots and organic crawlers using SEO tools, etc. But yes, then there are malicious bots, aka spam bots, that every marketer with a dream to be settled digitally must be aware of.

Having keen expertise in curating successful marketing campaigns, Faisal Abidi, the co-founder of RNF Technologies, states that bot traffic spam is not as scary as it sounds and can be eliminated quickly if you are aware of it. The potential of this spam targeting your company is meager but directly impacts you financially, and above all, you won’t be able to see any growth. Paid bots or any bots cannot convert the traffic into a potential buyer of the product or service you are willing to offer. 

Bot traffic stays legal until it is obtained using an illegal method. Do you wish to know how it is used/ bought? Keep reading to find out.

A Description of Its Usage

In our exclusive interaction with Faisal Abidi about the traffic bot spam, we concluded that it is nearly impossible to infiltrate the root of this traffic. But its usage and purchase can be networked through very well. If you happen to relate to any of the below-mentioned points, you can be a bot spam culprit:

• Supposed white-hat SEO firms frantically try to tout improved traffic or outcomes without actually working to produce them.
• Agencies wanting to use this manipulative technique to show increased CTRs.
• Site owners who make money through advertisements will see a sharp rise in impressions while paying little for traffic.

However, these are not explicit pointers, and there could be several other types of culprits involved in the spam. But if you think you are a victim of such spam, you must act immediately. Check out the next section to understand why caring about bot traffic spam is vitally important.

Here’s Why You Should Care

• This type of traffic is not valuable and won’t bring in any more money for your company.
• Even if you think these bots could increase user signals boosting your overall rankings, is it worth the money you are spending? 
• Additionally, there is no concrete proof that this is the case; industry studies have shown connections but no convincing data persuading one to keep purchasing bot traffic.
• This traffic can be purchased for a low cost. If your agency or SEO consultants were buying traffic, their operating margins would be significantly larger than you should feel comfortable with.

Final Words

In a nutshell, if detected, bot traffic can be potentially dreadful as it eats up all of your hosting strategies without any legit reason for it, slows down your webpage for real users, and eventually, these bots can cause you to lose money by clicking on your PPC ads consecutively. After reading the harm bot traffic spam can cause, you must take preventive measures cautiously to obtain accurate web analytics.