In recent years, we have witnessed a massive rise in SEO optimization services for better results and revenue. Some scammers take advantage of people’s inclination towards SEO services by making fake result-driven promises to gain their attention. Keeping in mind such scammy activities, we thought of talking to a marketing expert who can shed light on the warning signs of these scam agencies. So, we reached out to Faisal Abidi, Co-Founder of RNF Technologies, and asked him to share his expertise and experience about how one can identify such SEO scammers. Having worked in the tech industry and provided various creative digital solutions to businesses all over the world, Faisal Abidi highlighted a few ways to distinguish genuine and scammy SEO agencies.
Warning Signs Of SEO Scammers, Underlined By RNF Technologies’ Faisal Abidi
- Scammy SEO Solution Packages
RNF Technologies’ Faisal Abidi highlights that many SEO scam agencies offer packages that can result in quick wins in less time. They assure the clients about how they can bring their websites to the first Google page or boost traffic with their exclusive SEO packages. These scammers hide how these tactics will get detected by Google and negatively impact the website and the owner. Although one can experience a boost in website traffic, conversion rate also matters in the long run, which is invalid with these scammy SEO packages.
Faisal Abidi, RNF Technologies, also shares that if any client stays with these scammy packages for longer, Google can even blacklist the website for indulging in malpractices. Thus, the owner’s website won’t appear for any Google searches; this is something SEO scammers don’t inform their clients about.
- Guaranteed Outcomes
Another warning sign of the SEO scammers is that they ensure desirable outcomes, adds RNF Technologies’ Faisal Abidi. Yes, genuine SEO agencies are aware that results can be reached but not assured when it comes to Google algorithms. Instead, authentic SEO agencies will disclose their process, deliver weekly reports, and share their strategies with the customers.
Faisal Abidi, Head of the product development arm of RNF Technologies’ Phonato Studios, suggests people who can even do technical reviews of their website using online tools. Instead of directly contacting the SEO agencies, one can learn about it as it will provide them with the needed knowledge and help them stay alert from SEO scammers.
- Claims To Know The Insiders
Some SEO strategists claim to know Google insiders, which can help manipulate their website’s ranking. Again, this is not true! Knowing Google won’t improve your website’s ranking as Google’s algorithm doesn’t work like that. So, instead of falling for such scammers, ask for their previous clients and case studies, and review your website to know their experience and expertise, recommends Phonato Studios’ Faisal Abidi.
- Pay For Right Services
Many scammers sell off their paid advertisement plans instead of SEO services, discloses Faisal Abidi, RNF Technologies. Always confirm the offered services by discussing your company goals and objectives with the SEO agencies. Scammy agencies look to make their own profits instead of helping you achieve your business goals. So, always stay alert while paying for the services.
- Offer Technical Fixes
Scammy SEO agencies usually prefer adding meta titles and descriptions and updating site maps instead of worrying about strategic planning, spotlights RNF Technologies’ Faisal Abidi. Authentic SEO agencies invest time in understanding your business goals, sales and marketing approaches, conversion and content strategies, reviews of websites, and overall growth actions.
So, before signing with any SEO agency, Phonato Studios’ Faisal Abidi asks to
- Look for the company’s online reputation
- Get reviews from their past clients
- Ask for an audit report of your website
- Know about their content creation and SEO techniques
Sometimes, clients hesitate to question their SEO agencies, but by doing this, they are harming their company’s reputation, points out RNF Technologies’ Faisal Abidi. Learn about your SEO agencies before giving them your company’s confidential details.