Were you aware that a few or significant traffic parts can be fraudulent? Well, that is not the worst part; the most unbelievable part is that you are paying for absolutely nothing when you buy such traffic. There is no benefit in paying for an ad if they are directed towards, knowingly or unknowingly, fake users. Fraudulent visitors don’t have anything productive to provide to your product– they won’t bring any conversions or brand awareness, let alone the thought of business development.
After diving into a deep conversation with Faisal Abidi, the co-founder of RNF Technologies, we found out how serious an issue a malicious bot can be to a website’s traffic. Such a fake audience can stamp you with hundreds and thousands of wasted dollars, along with a tainted brand reputation that stays forever in the minds of the general public.
Regrettably, bots remain immutable regardless of any niche, which makes them even more challenging to deal with. On top of it, there have been a few fraudulent advances in the past few years in the term of technology– now, fraudsters are designing bots that can mimic and copy human actions making them even more indistinguishable manually. This is not where it stops: As long as the marketing trends advance, bad actors will come up with new tactics now and again. But we can’t stop technological advances. So, how are we going to detect invalid traffic entries?
Let’s find out potential answers to detecting bot-fighting tools as suggested by Faisal Abidi, whose team at Phonato Studios, the web and app development arm of RNF Technologies, is the flag-bearer of the anti-fraud mechanism when it comes to adapting marketing strategies at a genuine budget.
Pack Of Technologies To Save Extra Spending
As an anti-fraud expert, Faisal Abidi has a unique pack of technologies to suggest that any marketer can control their budget spending and keep good traffic by their side. Check it out!
Postbacks Tool
It is very crucial for advertisers to closely monitor the user’s activity to catch something illicit while they are still nascent. You need to prevent fraudulent bots from sneaking in and spoiling your campaign by disturbing the traffic flow.
Faisal Abidi and his advertising team at Phonato Studios highly recommend using the Postbacks tool as they can alert advertisers of fraudulent activity. You can easily set the parameter to stay aware of what’s happening without delays.
API Feature For Real-Time Analysis
Precise data analytics is the key to successful marketing budget strategies. Real-time data analysis becomes even more crucial when you process several pieces of information daily. In such a scenario, RNF Technologies’ co-founder, Faisal Abidi, gave an important tip to automate data gathering and its evaluation, eventually letting you get away from hours and hours of hard work- the API feature. This is all-inclusive as it performs all the critical functions for you- from creating tokens, accessing information, making sense of the accessed data, and providing precise results to even optimizing work on your behalf.
Redirect Bot Traffic
The traffic redirect feature ensures that bots are not redirected to the landing page; instead, they are redirected to a blank page. So the trick here is to shift the bots before they direct their malicious intentions at you. To perform this, you will require the Fraudulent Traffic Redirect function. This system evaluates user actions to determine whether they are genuine. The technology sends some questionable visitors to a blank page, preventing them from ever reaching your website. You can add custom settings in addition to the default filters to further protect your campaign from fraud.
Final Notes
While engaged in providing anti-fraud technology information, Faisal Abidi also helped us understand how important it is for advertisers to provide a safe and seamless user experience. Most marketing campaigns get mingled in the soil because of ad fraud, which is why you must have adequate information on the advanced anti-fraud tools to use in your platform. Anti-fraud features are primarily designed to shield your business from fraud-fighting, so ensure that you have a firm grip around them. Don’t let bots stand a chance in hindering your website’s performance and alter your overall marketing budget.